Articles by Carl Sheffres, Publisher, Microwave Journal
December 4, 2012
Planning a marketing campaign is a lot more complex than it used to be, to say the least. In the not too distant past, there were limited options available, at least by today's standards. Now, there seem to be almost unlimited choices, with new channels appearing constantly. There's print, web, email, events and social media, with multiple iterations of each. So how do you decide what's right for your company as we approach the New Year?
November 13, 2012
I would like to first express my sympathy to our readers who suffered the wrath of Hurricane Sandy two weeks ago. The devastation that this storm wrought on parts of the Northeast was truly incredible to witness and our thoughts go out to all of those who suffered its effects. I hope that you are safely on the path to recovery.
October 9, 2012
The fall season marks the beginning of the calendar year budgeting and strategic planning cycle for many of our clients. With that in mind, I thought I'd provide a quick look at what Microwave Journal is planning for the coming year.
September 10, 2012
With the arrival of September, we welcome the start of the new school year, the NFL season and New England foliage. My kids are already complaining about their school workload, but my Patriots are off to a stellar start with a convincing win at Tennessee. September also marks the start of the fall conference season, with a number of events on the horizon.
March 5, 2012
I’ve just returned from the GSMA’s Mobile World Congress, where more than 60,000 people gathered in Barcelona for this mega event focused on the latest developments in mobile communications. MWJ editors David Vye and Richard Mumford joined me as we met with many of the leading test & measurement, semiconductor and component providers serving this dynamic industry. Watch for Richard’s report on the show this week.Read More
December 5, 2011
It is the month of December, and thoughts naturally turn to the holidays and time off with family and friends. It is also crunch time for 2012 budgeting and strategic planning for next year. At Microwave Journal, we have expanded our portfolio of advertising and marketing opportunities to help...Read More
October 7, 2011
When last month's column was broadcast, I was on a plane to Beijing with an agenda focused on putting our plans for a Chinese edition of Microwave Journal into action. Well, I am happy to report that the plan is proceeding and we are preparing for the launch of...Read More
September 12, 2011
Well, I am off to China this week to work out final details of the MWJ China edition of the magazine, which will debut in January. We expect to publish quarterly in 2012, with each issue delivered to 10,000 design engineers throughout China. The magazine will feature an assortment...Read More
August 8, 2011
With the "Dog Days of Summer" upon us and the end of Summer in sight, it is time to turn our thoughts to back-to-school plans, for those of us with school age kids. For microwave professionals, there are numerous conferences on the Fall schedule for our educational benefit. At...Read More
July 11, 2011
As we enter the "Dog Days of Summer," it's a busy time here at MWJ. While sensible folks are enjoying vacations on the beach or mountain retreats, we're working double-time to publish two issues in August. Along with the "Satellite and Radio Communications" issue for August, we'll be producing...Read More