It’s hard to believe that we’re already gearing up for the annual IEEE MTT-S IMS event, taking place this year in San Francisco. We’re still in the grip of winter here in New England but our thoughts, and our plans turn to Microwave Week for those of us planning to exhibit and/or attend. At Microwave Journal, we’re designing our booth graphics, ordering our tschokes and planning our travel. We have several new staff members on board, so I hope you’ll come by our booth (#1410) to say hello and pick up your “MTT-Shirt”.

We’re also working on our April show issue, which provides a preview of the conference, the exhibition and special events, along with the usual assortment of technical articles, news and industry insight. Editor Pat Hindle provides more detail in his contribution to this edition of The WaveGuide. It’s an excellent opportunity for exhibiting companies to drive traffic to their booth and for non-exhibitors to reach this audience with an advertisement that appears in print, digital and online. MWJ will once again be distributed in the delegate bag, providing bonus distribution of thousands of copies of the print magazine. Visitors can also get copies in the Publication Corner and at our booth. If you haven’t already booked your ad, the final deadline is March 15th for ad space and March 21st for ad material.   

We will be distributing our IMS “Online Show Daily” to more than 30,000 subscribers during the month of May. This newsletter provides extensive coverage of Microwave Week before, during and after the event and is available for exclusive sponsorship. The OSD is a great way to let attendees know about your products and to drive traffic to your booth. Your sales manager can provide details.

We launched our “Microwave Media” video program last year and the site now hosts more than 1,000 company videos. Gold sponsors receive an in-booth video at IMS, EuMW or EDI CON USA, so if you’re interested, be sure to sign-up before we begin scheduling for IMS next month.

I’ll be at the Satellite 2016 show next week with colleagues Pat Hindle and Mike Hallman, so hope to see you there or in San Francisco in May or somewhere in-between. Until then, keep warm!



Carl Sheffres