Articles by Carl Sheffres, Publisher, Microwave Journal

I hope that you all had an enjoyable and relaxing holiday season as I did. I was able to escape the cold and snow of New England for a few days with a trip to sunny Florida with my family. Upon returning home, it always makes me wonder why...

It's hard to believe that it's already November, but here in New England the leaves have turned and there's frost in the mornings, so winter must soon be approaching. This change in seasons coincides with the annual budgeting and planning process for many of you, as you determine where...

The fall season is show season and we’ve got lots of events on the calendar. First up is European Microwave Week in Paris, which is rapidly approaching at the end of this month. As I mentioned in the last WaveGuide, we are organizing a new event this year, titled...

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In two weeks I’ll be seeing many of you in Anaheim. No doubt you are busy preparing for the show; producing graphics, arranging meetings, making tee-times and such. The IMS event has been a regular part of many companies’ marketing plans for many years, and with good reason. It’s...

Welcome to the April edition of The WaveGuide . Here in New England, the sun is shining, the flowers are blooming and spring is in the air. The Boston Marathon is around the corner and the baseball season marathon has just begun. The MTT-S IMS is rapidly approaching and...

Welcome to the March edition of The WaveGuide. By now, you have received a handful of these newsletters, and my hope is that you have found them useful. Our goal is two-fold; to present relevant B2B marketing tips from MWJ and our partners and to keep you informed on...

By now you have likely booked your company’s booth for IMS in Anaheim, CA, probably made hotel arrangements, and may even have taken a look at flight options. You are working with engineering and maybe some product managers to determine the products to be featured this year. You might...

Microwave Journal mourns the passing last month of William “Leo” Bazzy, co-founder of Horizon House Inc. and Microwave Journal , at the age of 89. Mr. Bazzy was this magazine’s first publisher, and served as president and chairman of Horizon House for more than 50 years. He also founded...

There has never been a more exciting time to be a marketer. The economy has challenged us with budget limitations, while technology has created a myriad of new opportunities. The goal of this monthly newsletter is to identify these opportunities and to provide practical information on how to implement...