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ARTICLES

A Look Ahead…

Carl Sheffres, Publisher, Microwave Journal
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I hope that our U.S. colleagues had a pleasant July 4th holiday. It’s always a welcome break after the busy spring schedule and the annual MTT-S IMS event. Early July also signals the upcoming deadlines for our annual “Military Microwaves” supplement and August issue.


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Tapas and Much More…

Carl Sheffres, Publisher, Microwave Journal
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Yes, I had Tapas. And Paella. Some Sangria as well. But there was much more than good food and drink to be had in Barcelona, Spain last week during the GSMA’s Mobile World Congress event. This show has become the global event for the mobile ecosystem, and it lived up to expectations once again. International editor Richard Mumford and I spent the week meeting with some of the leading semiconductor and test solution providers in our industry, hearing about the latest news and products to hit the market. With more than 1,800 companies from 32 countries and 85,000 visitors, this show was jammed packed with people and excitement. MWC is a great example of how live events can bring people together with the latest technologies and products to drive business to new heights.       


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Cheers to the Year of the Horse (But not the Broncos)

Carl Sheffres, Publisher, Microwave Journal
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HAPPY (CHINESE) NEW YEAR! As our colleagues on the other side of the globe celebrate their holiday, we at Microwave Journal continue the planning for EDI CON 2014, to be held on April 8-10 in Beijing. The conference program is now completed and the exhibition is nearing capacity. You can check out both at www.ediconchina.com. The March/April issue of MWJ China will serve as the show issue for EDI CON, with ad deadlines of February 27th for space and March 6th for ad material. This is an excellent issue to expand your brand in China, through our 10,000 subscriber database and several thousand bonus distribution via the delegate bag at the show.


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Reality Bytes

Carl Sheffres, Publisher, Microwave Journal
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Happy New Year

Carl Sheffres, Publisher, Microwave Journal
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Happy New Year! I hope that you’re all rested and ready for 2014. It’s going to be an exciting year for marketing, as the tools to connect and communicate continue to evolve and improve.

At Microwave Journal, we’re starting the year off by featuring “Augmented Reality” in our January issue. This cutting-edge technology brings print to life by embedding video and other rich media into ads and articles in the magazine. The reader simply downloads the free Layar app on their mobile device and scans the augmented content to experience this bridge from the print to the digital world. See Editor Pat Hindle’s article in this edition of The WaveGuide for more information.


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Looking Ahead to an Augmented January

Carl Sheffres, Publisher, Microwave Journal
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I hope that all of our readers who celebrate Thanksgiving had an enjoyable holiday. As always, the period from Thanksgiving to Christmas and then New Year’s is a hectic time for most people in both their personal and business lives. The MWJ team is busy working with authors on 2014 articles and with clients, planning next year’s marketing programs. Our 2014 media kit outlines the portfolio of print and electronic products available, and we have products to meet just about all of your marketing requirements.


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Savoring the Moment and Planning Ahead

Carl Sheffres, Publisher, Microwave Journal
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I write this while basking in the glory of the recent Red Sox World Series game 6 victory over the St Louis Cardinals. I was one of the 38,477 fortunate fans in Fenway Park to witness the Sox’ third World Championship in ten years and it was truly an amazing experience. It had been 95 years since the Red Sox last won the series at Fenway and it was a special night indeed. Congratulations to all of Red Sox Nation, and to non-Sox fans, “there’s always next year”.


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Oktoberfest of Events

Carl Sheffres, Publisher, Microwave Journal
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Kicking off the 4th Quarter

Carl Sheffres, Publisher, Microwave Journal
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The Drones are Coming, The Drones are Coming!

Carl Sheffres, Publisher, Microwave Journal
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Pardon my play on the famous American Revolution phrase in honor of the recent July 4th holiday. It does allow me to segue into the upcoming “Military Microwaves” supplement, which will be distributed with the August issue of Microwave Journal and features a cover story by Technical Editor Pat Hindle titled “UAV’s Unleashed.” This article takes a look at the current state of unmanned autonomous vehicles (often referred to as “drones”), the opportunities for the RF/microwave industry and some future directions. This annual supplement is always our most popular with advertisers and has the added advantage of bonus distribution at the MILCOM and EuMW events. The deadline to reserve ad space is July 10th.
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