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Yes, I had Tapas. And Paella. Some Sangria as well. But there was much more than good food and drink to be had in Barcelona, Spain last week during the GSMA’s Mobile World Congress event. This show has become the global event for the mobile ecosystem, and it lived up to expectations once again. International editor Richard Mumford and I spent the week meeting with some of the leading semiconductor and test solution providers in our industry, hearing about the latest news and products to hit the market. With more than 1,800 companies from 32 countries and 85,000 visitors, this show was jammed packed with people and excitement. MWC is a great example of how live events can bring people together with the latest technologies and products to drive business to new heights.
HAPPY (CHINESE) NEW YEAR! As our colleagues on the other side of the globe celebrate their holiday, we at Microwave Journal continue the planning for EDI CON 2014, to be held on April 8-10 in Beijing. The conference program is now completed and the exhibition is nearing capacity. You can check out both at www.ediconchina.com. The March/April issue of MWJ China will serve as the show issue for EDI CON, with ad deadlines of February 27th for space and March 6th for ad material. This is an excellent issue to expand your brand in China, through our 10,000 subscriber database and several thousand bonus distribution via the delegate bag at the show.
Happy New Year! I hope that you’re all rested and ready for 2014. It’s going to be an exciting year for marketing, as the tools to connect and communicate continue to evolve and improve.
At Microwave Journal, we’re starting the year off by featuring “Augmented Reality” in our January issue. This cutting-edge technology brings print to life by embedding video and other rich media into ads and articles in the magazine. The reader simply downloads the free Layar app on their mobile device and scans the augmented content to experience this bridge from the print to the digital world. See Editor Pat Hindle’s article in this edition of The WaveGuide for more information.
I hope that all of our readers who celebrate Thanksgiving had an enjoyable holiday. As always, the period from Thanksgiving to Christmas and then New Year’s is a hectic time for most people in both their personal and business lives. The MWJ team is busy working with authors on 2014 articles and with clients, planning next year’s marketing programs. Our 2014 media kit outlines the portfolio of print and electronic products available, and we have products to meet just about all of your marketing requirements.
I write this while basking in the glory of the recent Red Sox World Series game 6 victory over the St Louis Cardinals. I was one of the 38,477 fortunate fans in Fenway Park to witness the Sox’ third World Championship in ten years and it was truly an amazing experience. It had been 95 years since the Red Sox last won the series at Fenway and it was a special night indeed. Congratulations to all of Red Sox Nation, and to non-Sox fans, “there’s always next year”.
The Electronic Design Innovation Conference (EDI CON) debuted in Beijing, China on March 12-14th. You may have read some of the post-show news and reports that were sent out immediately following the event. By all accounts, it was a smashing success, exceeding even our most optimistic projections. The event drew nearly 2,500 attendees, more than 1,200 conference delegates and 22 media organizations. The Plenary session was completely full, many presentations were standing-room only and the exhibition was buzzing. Good stuff all-around.
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