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WaveGuide

Marketing tips, trends and promotional opportunities with Microwave Journal

ARTICLES

Be Seen in 2015

Looking back at 2014, a few key technologies were prevalent in the news. 5G research and prototyping took off as investment in this area has quickly expanded with support from industry and academia. This happened at the same time as the 4G rollout gathered steam, especially in the Chinese market where demand for components has been strong. CMOS continued to advance in the RF marketplace by showing off single chip RF fronts ends for 4G handsets and integrated mmWave AESA chips with up to 16 elements. Although CMOS has taken more market share in the RF marketplace along with GaN, GaAs still has a major presence in our industry due to its flexibility and already established manufacturing infrastructure. As the focus for more efficient amplifiers continued, envelope tracking came into the mainstream as a MIPI standard.


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Looking Ahead…

I recently had the pleasure of presenting at a Media Day event for a major client. It is a welcome opportunity for any person involved in sales: being able to be face-to-face with a client to present your brand and to discuss ways that your products can help the client to meet their needs.


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High Tech B2B Customers Have Increased Their Control Over the Buying Process

Looking Ahead to 2015

Show Time!

 The busiest month of the year for RF/microwave industry trade shows has just started. First up is European Microwave Week (EuMW) taking place Oct 5-10 in Rome. This is the largest microwave trade show outside of North America with an exhibition, MicroApps, Workshops, Defense Forum and more. While traffic varies some depending on the country it is held in, it attracts most of key decision makers in the industry and has a very high quality conference. 


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No Summer Vacation for the RF/Microwave Industry

Summer came in like a lion for the RF/microwave industry and it’s going out with a loud roar. The merger of RFMD and TriQuint and the acquisitions of Hittite Microwave by Analog Devices and Aeroflex by Cobham made for big headlines back in June. The recent announcements of Murata’s purchase of Peregrine Semiconductor and Infineon’s purchase of International Rectifier wrap-up an action-packed season of M&A activity. How all of this will play out remains to be seen.


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Fall Time Update

pulse decay time or seasonal time of the year

As merger mania has hit the RF industry, we head into the fall season and back to school.   We had a slow end of the summer for webinars and trade shows but Sept kicks off with Autotest and Super Mobility Week plus we have a bunch of webinars coming up on a variety of topics. On the editorial side we have the following upcoming articles and themes.


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A Look Ahead…

I hope that our U.S. colleagues had a pleasant July 4th holiday. It’s always a welcome break after the busy spring schedule and the annual MTT-S IMS event. Early July also signals the upcoming deadlines for our annual “Military Microwaves” supplement and August issue.


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Rise Above the Noise with your Marketing

It is always a challenge for companies to get their products noticed in the marketplace as many competitors are also promoting their products and new technologies to engineers. Our inboxes are cluttered with promotional information as are the websites we visit. Companies should always be doing some level of advertising and promotion to maintain their brand presence and promote their products, but how do you get your target audience’s attention for significant new products or capabilities?


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Delivering More for Less

Most of the technologies we cover in Microwave Journal have one thing in common. GaN, CMOS, envelope tracking, MIMO, etc. are all about getting more performance for less. Your customers want more data throughput for less cost and space and in less time. And the engineer who reads Microwave Journal has to deliver. If your company is not developing these attributes in your products, then you’re out of step with the general direction of our industry. And if your products are being enhanced in these areas and you’re not communicating this to our readers, well then you’re doing yourself a disservice.     


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DOCUMENTS AND FILES

Optimize Your RF/MW Coaxial Connections

RF/microwave connectors are small and often overlooked, but they serve as gateways for many electronic devices and systems, linking components and systems together to enable proper operation. Coaxial connectors are often taken for granted—until they fail. They are instrumental to the operation of many electronic devices and systems, from cellular telephones and wireless data networks to the most advanced radar and electronic-warfare (EW) systems. Whether designing or simply maintaining electronic devices and systems, understanding the role of the RF/microwave connector can help to boost both performance and reliability.

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