Most of the technologies we cover in Microwave Journal have one thing in common. GaN, CMOS, envelope tracking, MIMO, etc. are all about getting more performance for less. Your customers want more data throughput for less cost and space and in less time. And the engineer who reads Microwave Journal has to deliver. If your company is not developing these attributes in your products, then you’re out of step with the general direction of our industry. And if your products are being enhanced in these areas and you’re not communicating this to our readers, well then you’re doing yourself a disservice.