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Plextek rebrands for innovation and growth
Plextek Ltd., the product innovation and design consultancy, has announced a restructuring of its business to separate the consultancy from several lines of business including Plextek RF Integration, Telensa, Blighter and Redtail Telematics. The move is intended to catalyse the growth of the businesses by giving each a greater focus, whilst fostering a culture dedicated to innovation within the consultancy business.
As of 1st January 2013, the Plextek Group is chaired by co-founder Dr Colin Smithers. Simon Cassia has become CEO of the rebranded Plextek Consulting business, while Paul Martin and Henk Koopmans become CTO and CMO respectively. The restructuring is expected to enable the consultancy business to provide a clearer, dedicated design service for its customers, underpinned by a new ‘innovation centre’ to promote the cross-pollination of ideas using Plextek’s expertise in a broad range of industry sectors.
Smithers commented, “The restructuring of the group will allow us to provide a much more focused service to customers of each business line, and the consultancy business is especially adapting to meet the increasing market appetite for innovation. This is a significant move for us as we’re setting ourselves up for significant growth, and we’re excited about the results we expect this will deliver for both the business and our customers.”
Group co-founders Tim Jackson and Ian Murphy will concentrate respectively on Telensa, and RedCloud Technology and Iceni Mobile Technology. Blighter Surveillance Systems (previously Plextek Radar Group) continues to be led by Mark Radford, now as CEO, and Liam Devlin will become CEO of Plextek RF Integration, separating out the RF IC design business. Sister company Redtail Telematics continues as the branded outlet for Plextek’s telematics activities.