- Buyers Guide
The African cellular market is very much pulling in the subscribers. In 3Q-2012, the 54 countries and 1.08 billion people have accumulated 821 million subscriptions, up 16.9% year-on-year, resulting in a cellular subscription penetration of 76.4%. In the first quarter of 2013, cellular penetration will eclipse 80%. Given the fact that a significant percentage of prepaid users maintain more than one active prepaid subscription to minimize interconnection charges, there is still subscriber growth to be had.
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