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Haier and NXP Gain EDGE in Chinese Mobile Market
Haier Mobile and NXP Semiconductors have formed a strategic collaboration that commits Haier to adopt NXP's solutions for its EDGE mobile phones. The collaboration aims to fully consolidate the technological and market advantages from both companies, further driving widespread deployment of EDGE technology in the domestic Chinese market. The result being that Haier's mobile users will be able to enjoy faster and more convenient mobile data services, including streaming media and high-speed networking, as well as richer mobile entertainment experiences.
The handset manufacturer has won industry and market recognition for its reliable and cost-effective products, and, as one of the first domestic providers of EDGE devices in China, it is leading the development of local-branded EDGE mobile phones. Based on this strategic collaboration with NXP, Haier will leverage NXP's solutions to develop and successfully launch more powerful EDGE mobile phones in 2008.
"One of our strategic priorities for 2008 is to develop EDGE terminals that address domestic market needs," according to Haier Mobile. "Our decision to work with NXP is based on the company's proven track record and industry certified Nexperia cellular system solutions.” The company also stated, “NXP's fully integrated solutions offer an important time to market advantage, while reducing risks and costs. Therefore, Haier will be able to create extremely competitive EDGE terminals to provide real, fast data-rate multimedia functions for the mass market."
"The maturity and advancement of terminal chips is the key to further driving the market for EDGE in China," said Stephen Lin, vice president and general manager, Greater China, Mobile & Personal Business Unit, NXP Semiconductors. "NXP is the global leader in GSM, EDGE and TD-SCDMA cellular solutions, and the only one to offer a complete range of EDGE products. NXP's strategic collaboration with Haier Mobile confirms our dedication to providing market-oriented solutions and technical support, while sharing best practices in the global market. Ultimately, we will jointly drive the development and maturation of the domestic EDGE market in China."