National Instruments (NI) announced the appointment of Ritu Favre as senior vice president and general manager of the semiconductor business. In this role, she will set the strategic direction to grow the semiconductor business at NI, building on the company’s momentum in this industry.

Favre brings NI her experience in general management and executive leadership roles in the RF and semiconductor industries, including CEO of NEXT Biometrics and a member of Cohu board of directors. Before NEXT Biometrics, Favre was senior VP and general manager at Synaptics, a biometrics firm. Earlier, she led the RF power business segment at Freescale after a long career beginning at Motorola in 1988.

She received bachelor’s and master’s degrees in electrical engineering from Arizona State University.

Favre is a member of the Global Semiconductor Association’s Women’s Leadership Council, which aims to inspire and sponsor the next generation of female leaders in the semiconductor industry.

“I believe NI is well positioned to capture the tremendous opportunity that is occurring with the commercialization of 5G and today’s software-centric smart devices. I look forward to applying my experiences to help accelerate NI’s progress in the fast-paced semiconductor market, with a focus on driving sustained growth.” — Ritu Favre

“Ritu brings more than 25 years experience in the semiconductor industry and a deep understanding of our target market and customers. She is a proven leader with a passion to empower teams to achieve results. We expect Ritu’s impressive track record for growth will make a significant impact on our semiconductor industry focus, which is already showing strong momentum. I am excited our industry leadership team is now complete.” — Eric Starkloff, NI president and COO