The EDI CON USA 2017 keynote speakers addressed the latest engineering trends and challenges in our industry from “in the trenches” stories of design challenges, successes and failures from “Bet Your Job” to “5G in 5 Years” look into the future to a behind the scenes look at T&M. Below are full videos of these featured talks delivered on Sept 12 in Boston.

Betting Your Job – Finding Your Voice and Being a Change Agent in a Corporate World

Scott McMorrow, an engineer, change agent, problem solver and a trusted technical adviser, approaches every recommendation as a “I bet my job” moment. During his presentation, he discussed how his philosophy has helped in the development of diverse products where failure could place $100M to $1B+ at risk. Scott states that we are all temporary employees and has advice on how to remain innovative even in today’s conservative corporations. Both horror stories and successes in the electronics industry were revealed. McMorrow, CTO for Signal Integrity Products at Samtec, has helped numerous companies develop high performance products while training signal integrity engineers.


5G Five Years from Now – How do we Get There? 

Thomas Cameron, CTO for the Communications Business Unit at Analog Devices, discussed 5G industry goals and motivations. He reviewed the technologies that are in development today enabling the early 5G radio designs and highlight some of the challenges that lay ahead for the RF design community. He stated that in 5 years, connectivity will be like water, widely available without thinking about it. Cameron is currently working on the research and development of radio technology for 5G systems in both cellular and microwave frequency bands. He has over 30 years of experience in research and development of technology for telecom networks including cellular basestations, microwave radios and cable systems. He holds a Ph.D. in Electrical Engineering from the Georgia Institute of Technology and serves as the Technical Program Co-Chair for EDI CON USA.


‘Delivering value’ everybody says it, but what does it mean – A look behind the Scenes of Test & Measurement

Faride Akretch, segment marketing manager at Rohde & Schwarz, took a look behind the scenes of Rohde & Schwarz and explored what value means to the different departments of the company. He looked at specific examples where the concept of delivering value to customers and a long-term vision have produced some extraordinary products and services. With more than 20 years in the industry, Akretch has held a variety of positions in Germany, Japan, and the United States, including application engineer, product marketing and business and market development. He holds a master’s in electrical engineering/electronics from the Technical University of Berlin.