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ARTICLES

ABI Mobile Market Summary

Week of March 26, 2012
ABI Research just published 3 new reports last week that provide interesting market data for the Wireless industry. These covered semiconductor shipments, the handset trend toward smartphones and small cell trend in infrastructure. See what projections they are showing in their recent reports.
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Innovative Combinations of Print and Digital Media

Microwave Journal’s printer, Brown Printing Company, published an interesting case study about a Florida Realtor trade association that used targeted print inserts in the Florida Realtor Magazine to attract more attendees to their statewide annual convention. Brown developed a mobile campaign that used a combination of demographic binding and...
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