National Instruments announced the promotion of Eric Starkloff to senior vice president of marketing. Starkloff leads the organizations responsible for strategic planning, positioning the company’s innovative hardware and software platforms, marketing NI’s products and corporate brand, and creating an effective eBusiness platform.
“Eric and his teams have been responsible for the adoption and success of NI test and embedded systems platforms that have served as growth engines for the company over the past decade,” said Dr. James Truchard, president, CEO, and cofounder of National Instruments. “Eric’s integrity, work ethic, commitment to continual learning, and inspired dedication from those who work with him gives me confidence in his ability to help the organization scale into the future.”
“Eric helped spearhead our entry into application opportunities such as RF leading strategic initiatives that further drive completion of our platform in this space,” said Alex Davern, COO, CFO, and executive vice president. “Since joining NI in 1997, Eric has recruited and developed top talent, built and motivated high-performing teams, and demonstrated outstanding leadership abilities crucial to driving our organization forward.”