Renesas Electronics Europe, supplier of advanced semiconductor solutions, has launched an expanded drive to build sales in Russia and other CIS countries. Against this backdrop, it has appointed a new distributor in Russia, PT Electronics, with immediate effect. PT Electronics, based in St. Petersburg, has multiple offices throughout Russia and has become one of the top five electronic component distributors in the region since it was founded in 1992.

Renesas has added dedicated technical and commercial personnel resources to support PT Electronics and other local distributors, providing Russian-language sales and technical support. With a team of over 200 specialists, PT Electronics is focusing on driving sales for Renesas’ families of microcontrollers, analogue and power devices, optocoupler devices and memory products. It will focus its promotion and sales activities on motor control, lighting, consumer, and security applications.

“We’re delighted to have won PT Electronics as a new distributor in Russia,” said Guido Schreiner, Sales Manager, Special Distribution at Renesas Electronics Europe. “It is one of the top names in electronic component distribution with over 2,000 customers in the CIS countries. The appointment marks a milestone for Renesas in terms of our aggressive drive to increase sales in Russia and other CIS countries, and we’re very much looking forward to working with PT Electronics on new customer projects.”