August 2010 WaveGuide

Letter From the Publisher

EuMW Marketing Opportunities

Carl Sheffres, Publisher, Microwave Journal

European Microwave Week is quickly approaching. This year's event will take place in Paris during the week of September 26th and it's shaping up to be a solid show. The exhibition floor is sold out and conference registration numbers are up. The RF & Hyper show has been discontinued, leaving EuMW as the only RF/microwave event in France.

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Marketing Tips & Trends

From Noisy to Notable
Melissa Drozdowski, Social Media Evangelist, Interprose Public Relations

With so many potential touchpoints, the signal-to-noise ratio -- the volume of useful, relevant content versus the extraneous and superficial -- can become a roadblock, preventing essential information, messaging and branding from reaching these key audiences. This is particularly true for public relations vehicles like press releases, as the sheer daily volume of output can quickly overwhelm even the savviest social media user. But with a little resourcefulness and hard work, it is possible for your releases to rise above the noise and become truly notable.

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Upcoming Editorial & Webinars

Getting Ready for the Fall
David Vye, Editor, Microwave Journal

Has this been a busy summer for everyone? It certainly feels that way to me. Even though MTT was early this year, the spike in activity, the flurry of marketing initiatives and editorial pursuits that succeed the show every year never seemed to abate this time around. Not that I'm complaining, it is great to see the industry so vibrant with product news and developments in technology. It has just been hard to find beach time.

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September 2010 Issue

Advertiser Bulletin available here
(PDF Download)

 

2010 Media Kit
including editorial calendar and sales contacts is available here

 

Guidelines for writing technical articles

 

Upcoming Event

European Microwave Week
September 26-October 1
Paris, France

For more information, contact Kristen Anderson at (781) 619-1940 or e-mail: kanderson@mwjournal.com

 

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