Marketing Tips for the RF/Microwave Industry

July 13, 2010

Letter From the Publisher

USPS to Change Ride-Along Rules

Carl Sheffres, Publisher, Microwave Journal

See what this change means to you in using innovative print promotions as part of your advertising and promotional programs. Learn how some other companies are using Microwave Journal to deliver their product information in a cost effective and creative manner.
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Marketing Tips & Trends

What the Bleep is Marketing, Really?
Camille Cox, President, OnRamp Communications

In the current environment of rapid change, sluggish economic conditions, challenged profit margins and a revolutionized media landscape, Marketing has never been a more critical fundamental to building a stable and profitable business. It is the ticket to survival and prosperity in this era of globalization. For a successful Marketing strategy to emerge from an organization, it requires the best thinking and unwavering commitment at the top of the organization. Read about Camille's thoughts on marketing and some suggestions for getting started.
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Interactive Print Bridges Traditional-digital Divide
BtoB online article by Christopher Hosford

See how some companies are spicing up traditional print promotions by making interactive print materials that link to digital information. Some companies are incorporating such things as 3D glasses and special bar codes that can interact and personalize digital information. MWJ's August supplement will contain another cool example of how companies are using this type of technology to create interactive, memorable campaigns.
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Upcoming Editorial & Webinars

Summer Blockbuster Season is in Full Effect
David Vye, Editor, Microwave Journal

Summertime is associated with big blockbuster movies and beach reading material. Hollywood moguls and book publishers recognize that summer is the time to kick back and let others entertain us. In that vein (and assuming that microwave engineers aren't the only professionals who take busmen holidays), the MWJ editorial staff has prepared our own outstanding collection of summertime blockbuster reading material.
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Microwave Journal

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August 2010 Issue

Advertiser Bulletin available here
(PDF Download)


Media Kit 2010

2010 Media Kit
including editorial calendar and sales contacts is available here


Guidelines for writing technical articles


Upcoming Event

European Microwave Week
September 26-October 1
Paris, France

A limited number of booths are still available.

For more information, contact Kristen Anderson at (781) 619-1940 or e-mail:


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