TriQuint Semiconductor, a leading RF product manufacturer and foundry services provider, announced that it is restructuring its sales coverage and product distribution across Europe.

This reorganization is designed to streamline European support to meet growing customer needs for cost-efficient, highly-integrated RF solutions that reduce manufacturing time. Redtree Solutions has been named TriQuint’s official sales representative for much of Europe, the UK, Ireland and the Nordic countries. TriQuint’s existing European distributor, Avnet Memec, will now also serve France, Italy, the UK and Ireland after having covered much of Western and Eastern Europe before today’s expansion announcement.

“Avnet Memec’s technical sales and field application engineers have demonstrated an excellent ability to understand our products and to support our customers. Through their world-class logistics system, they can well serve customers in new territories as well as those already covered, providing the industry’s best RF and wireless products for a wide range of applications,” said Graham Teague, managing director/sales director (EMEA) for TriQuint Semiconductor GmbH.

“Our affiliation with Redtree Solutions is new; however, the Redtree name is not new to RF customers across Europe. Redtree has an excellent record of highly professional people who are experts in generating leads and supporting design-in activity.

We look forward to their work with Avnet Memec and our own TriQuint staff in introducing our wireless products and capabilities to new customers across Europe, while also supporting our existing customers with exceptional service.” Teague emphasized that the logistics expertise of Avnet Memec’s distributorship and Redtree’s far-reaching demand creation methods across Europe were major reasons for TriQuint’s decision, which will offer customers direct, personal service in conjunction with TriQuint offices already serving Europe.