Vayyar, a global leader in 4D imaging radar, released the findings of its comprehensive automotive in-cabin safety survey, exploring motorists’ opinions of key features and how they impact buying behavior.
The survey results demonstrate that consumer perspectives around in-car safety features have shifted from “nice to have,” to must-have. Across all geos surveyed, drivers no longer see passenger safety as a collection of discrete features, but rather as a holistic system designed to provide the utmost protection.
Vayyar develops next-generation platforms for in-cabin safety and advanced driving assistance systems (ADAS) and commissioned the survey to gage consumer sentiment around topics including occupant monitoring, privacy, driver experience, child protection and airbag injuries, as well as the cutting-edge applications that address them.
Participants, hailing from Germany, Japan, South Korea, the U.K. and the U.S., varied by age, number of kids/grandkids and income levels. When asked about their top considerations when buying or leasing a car, they cited safety as a top three factor across the board, regardless of household income.
In all geos surveyed, almost two thirds of respondents stated that they would pay extra for enhanced in-cabin safety features, rising to 70 percent for those with young children or grandchildren. Meanwhile, 84 percent of respondents feel that in-cabin safety lags far behind ADAS, despite affordable technologies being available for passenger protection.
Respondents in every age group also noted that they would be more likely to purchase a vehicle with improved in-cabin safety features such as smart airbags, Child Presence Detection and enhanced Seat Belt Reminders. A clear majority stated that Child Presence Detection systems should come as standard in new cars to prevent ‘hot car’ incidents, with many saying they would be more likely to consider a car that comes with this lifesaving feature.