Kyocera Corporation and AVX Corporation announced that the companies have established a new integrated brand “KYOCERA AVX” to be used for the Kyocera group’s electronic components business starting in October, 2021 (or later) following the integration of Kyocera’s “Corporate Electronic Components Group” and “AVX” into a new segment, “Electronic Components Business” as of April 1, 2021. 

The new brand structure will accelerate and strengthen the growth of Kyocera’s electronic components business worldwide. In addition, sales organizations in the U.S. and Europe will unify starting in October 2021 (or later), and sales in Japan, China and other Asian nations will follow beginning in April 2022 (or later).  This consolidation will enhance the global sales capabilities and maximize synergy by combining the companies’ resources of manufacture and development for further expansion of its global business.

AVX, a wholly-owned subsidiary of Kyocera, has been working proactively on expanding its product lineup, business domains and market shares through research & development and mergers & acquisitions. In its key markets, Kyocera expects demand for electronic components to accelerate due to the widespread use of IoT, 5G and advanced driver assistance systems and rapid technological innovation and business opportunities that are brought about by the progression of the so-called “the 4th Industrial Revolution.”