Novelda, a Norwegian developer and manufacturer of adaptive smart sensors, announced the appointment of Trionic Associates Inc. as its engineering and technical sales representative for the New York, New Jersey and Eastern Pennsylvania region of the U.S. Trionic’s focus on ‘selling to engineers’ will help Novelda find home automation and health applications for its presence detection and respiration sensors.

Novelda VP of Sales and Marketing, Ingar Fredriksen, said, “With product lines spanning semiconductors, RF/microwave & wireless, electromechanical and board-level products, Trionic is one of the leading manufacturers’ representatives in this marketplace and has just the right focus and skills to support and help grow our business.”

Joseph Varecha, Sales Engineer at Trionic, added, “Trionic's mission statement has always been to ‘get the first look in engineering and the last look in purchasing!’ The addition of Novelda to the Trionic line card will enable us to continue accomplishing that goal while assuring our mutual and prosperous success well into the future.”