Radio Waves, a Smiths Microwave company, announced its new customer engagement strategy and focus on enhancing the customer experience with Radio Waves products. As part of this strategy, Radio Waves has developed a new product roadmap to meet the needs of customers looking for next generation platforms. Innovations in the company’s flagship 80 GHz antenna product line, a commitment to further expand the licensed band product line, and a focus on developing and supplying products for customers worldwide will be key drivers in the company’s direction. To reflect that commitment, the company has rolled out a new website and new branding. The new website,, has better search functionality and optimizes the user experience regardless of the viewing device, be it a desktop computer, laptop, tablet or smart phone. The new look is more contemporary and the branding is more consistent with the Smiths Microwave organization.
“Our goal is to make every interaction with Radio Waves a positive experience, and the new responsive design website is an important step in that direction.” said Navi Miglani, Product Line Director at Radio Waves. “The updated look better reflects our renewed commitment to support our customers with high technology offerings and excellent customer service. This allows us to supply them with solutions that truly meet their needs for robust high performance products that they can truly “set and forget”.
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