Items Tagged with 'strategy'


Tektronix unveils new logo, brand strategy

Tektronix, Inc., a leading worldwide provider of measurement solutions, launched a new logo and brand strategy, marking the most significant change in its visual identity in 24 years. Founded in 1946, Tektronix is one of the most iconic companies in the electronics industry. On the eve of the company’s 70th anniversary, the refreshed logo pays homage to this herita

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Anaren's Hoeschele moves to Smith Marketing Services

Smith Marketing Services, based in Ithaca, N.Y., announced it has hired John P. Hoeschele as creative director. Hoeschele will contribute to development of marketing and creative strategies for the company’s national and regional clients, which include New York Air Brake (a Knorr Bremse company), the Corning Museum of Glass, Rochester Gas & Electric, among others.

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