Aeris Communications, the Made for Machines™ technology and service provider, announced the addition of Michelle Avary as the vice president, business development-automotive. Avary brings more than 15 years of experience to the role, serving most recently as the Director, Technology Strategy for Harman International. Previously, she worked for Toyota for more than a decade where she led and developed strategies for its telematics products and services.

“We have seeded the market with innovative technologies and business models. When we combine Michelle’s talent and passion with the Aeris technology and innovation, we are confident that we will rock the industry on its heels and that’s exactly what we intend to do,” said Steve Millstein, managing director of Aeris. “No one knows the industry like Michelle and no one has more creativity and initiative.”

Aeris has experienced tremendous growth within the automotive sector in the past year. It launched three automotive OEM programs and added over 1 million devices on its network. Furthermore, it built out its GSM and LTE technologies in addition to its existing CDMA footprint, and signed agreements that allow Aeris to deliver services globally in 190 countries through multiple carrier partners.

Avary will serve as a key member of the executive team where she will be responsible for the overall management of Aeris’ automotive product planning and business development.

“I have watched Aeris’ growth and innovation for years,” said Avary. “They are well known for their leadership in the M2M space, not just in Silicon Valley, but globally. Aeris already has significant momentum with marquis customers such as Hyundai, Honda, Chrysler, and Fiat, and I look forward to expanding on their success within the automotive industry.”