Ceragon Networks Ltd. has announced its new North American Ceragon Partner Program that pairs the company with leading Value Added Resellers (VARs) with experience in strategic industries and markets so as to bring leading backhaul solutions to new sectors in the marketplace. Working with companies in key vertical markets, the VARs collaborate with other resellers to significantly increase the consideration and selection of Ceragon in the marketplace.

The introduction of this new partner program enhances Ceragon’s existing program which has been in place for over a decade. It expands the company’s North American go-to-market strategy and focuses on bringing more value to its prioritized vertical markets. By creating a highly-effective network of trusted resellers that specialize in selected segments, the company aims to ensure a high-quality offering based on its advanced technology and its partners’ field application and on-site services expertise.

“As the communications needs of the vertical markets continue to expand, it is necessary to find new ways to amplify and grow our reach into this growing marketplace,” said Chuck Meyo, Ceragon’s President for North America. “Trusted partners offer us another route to market in our strategic growth plans. In addition, these partners have core expertise that can benefit our customers. The launch of this program will multiply our touch points in North America and increase our ability to provide value-add services to these specialized vertical markets.”

The Ceragon Partner Program will focus on self-sufficiency and enablement with formal business planning available for top-tier partners on an annual basis. Education for the partner community will include technology training, collateral development as well as ongoing support.

 “We’ve had the opportunity to work with Ceragon for over a decade in the wireless backhaul marketplace,” said Gene Crusie, CEO of MapleNet Wireless. “We’re pleased to see the formalization and deepening of the relationship through the new program. We believe that now more than ever Ceragon is as committed to our success as we are to theirs and we look forward to continuing this relationship as we aggressively pursue new opportunities throughout North America.”