Sub10 Systems has appointed SideBand Systems Inc. as its first North American distributor and value-added reseller. Based in Beverly, MA, SideBand Systems will resell all Sub10 point-to-point radio link products in the U.S. market.

From its manufacturing base in Devon, UK, Sub10 Systems is pioneering the use of high capacity, high speed millimeter-wave radio links to provide point-to-point fibre-thru-the-air links for telecoms operators, ISPs and Enterprise business customers.

In little more than a year, the company has reached more than 1000 deployed links in the UK and Europe and sees a big market opportunity within next generation mobile phone LTE networks – which will need high capacity backhaul solutions to link the network of small cells required to meet the data demands of the smartphone generation.

“SideBand Systems is a perfect partner for our entry into the North American market,” said Darren Kastner, Sub10’s North American VP for Sales and Marketing. “Their expertise in wireless system design, deployment engineering, and 24×7 customer support, is a perfect complement to our millimeter-wave product range.

“Importantly, they have a long standing reputation in the North American market for their knowledge of point-to-point wireless applications and for delivering high standards of customer care and attention that have contributed to their own and their customers’ successes.”

“As a systems integrator entering its 21st year of business, SideBand Systems provides solutions based on a customer’s specific communications requirements. That means we are always on the look-out for new approaches to deliver the best results,” said Jack Davis, President of SideBand Systems.

“We were instantly attracted to Sub10 Systems and their best-of-class products,” he added. “This is innovative, cost-effective flexible technology that adds up to a winning combination for our customers.”