March: An Eventful Month; Integrated Marketing

March 2, 2010

Letter From the Publisher

March: An Eventful Month

Carl Sheffres, Publisher, Microwave Journal

Welcome to the March edition of The WaveGuide. By now, you have received a handful of these newsletters, and my hope is that you have found them useful. Our goal is two-fold; to present relevant B2B marketing tips from MWJ and our partners and to keep you informed on upcoming opportunities at MWJ.
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Marketing Tips & Trends

Integrated Marketing: the Optimal Meeting Point
Julie Teinert, Vice President Marketing, Mimix Broadband Inc.

An Integrated Marketing approach involves the entire organization coming together to identify and execute a common vision of creating value for its customer base from initial communications, to actual transactions, to product usage. This article outlines the principles behind Integrated Marketing, the affect it has on an organization and the practical application of this strategy – creating the optimal intersection for a company to maximize value.

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MWC 2010: Good News for the Microwave Market
David Vye, Editor, Microwave Journal

In the microwave component business it is easy to develop myopic vision. Last month, I got to spend some time with this larger entity, represented at the Mobile World Congress (MWC) in Barcelona, Spain. What I experienced represents very real opportunities for quite a few companies within our community.

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The 39 Social Media Tools I’ll Use Today
Jason Baer, Social Media Today

Jason Baer shares his personal inventory of social media applications he uses on Social Media Today. He covers tools for Twitter, Blogs, Facebook, Virality/Search, Photos, Tracking, Content Creation, Brand Monitoring, e-mail and iPhone so it is a great review of many of the applications available today.  There are also many comments at the end of the article adding various perspectives on his list.

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Upcoming Editorial & Webinars

Coming in April and May 2010

Here is a pre-view of the editorial planned for our annual MTT-S IMS pre-show issue, this year coming one month early in April as well as a look at our annual Amplifiers and Oscillators issue in May.

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Our Digital Edition Now Online:

A bonus for print advertisers

David Vye, Editor, Microwave Journal

The MWJ digital edition is now available through the Microwave Journal web site. Non-subscribers are provided with a preview of the magazine and the opportunity to subscribe.

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Microwave Journal

To submit an article for this newsletter or to receive the newsletter each month:
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April 2010 Issue

Advertiser Bulletin available here
(PDF Download)


Media Kit 2010

2010 Media Kit
including editorial calendar and sales contacts is available here


Guidelines for writing technical articles


Upcoming Event

RF/Microwave Zone at CTIA Wireless

March 23-25, 2010
Las Vegas, NV

Dedicated pavilion features industry leading companies.

For more information, contact Kristen Anderson at (781) 619-1940 or e-mail:


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