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Industry News / Semiconductors / Integrated Circuits

Nordic’s Distribution Agreement with Rutronik Covers Europe

October 9, 2009
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Ultra low power (ULP) RF specialist Nordic Semiconductor ASA has expanded its distribution agreement with leading European broadline electronics distributor Rutronik, based in Ispringen, Germany, to cover the whole of Europe.

The expanded pan-European, 28-country franchise agreement now includes UK, Italy, Spain, Portugal, Norway, Sweden, Poland and Croatia for the first time. The agreement covers all of the company’s Industrial, Scientific and Medical (ISM) band 2.4 GHz transceiver solutions, including the wireless networking nRF24AP2 ANT and interoperable ANT+ range, plus Nordic's sub-1 GHz radios (433 MHz, 868 MHz, and 915 MHz), along with all supporting design tools and solutions.

"We have wanted to represent Nordic across the whole of Europe for some time," commented Reto Wachter, Nordic Semiconductor Line Manager at Rutronik. "Nordic is the leading global supplier of ULP wireless solutions and this new agreement allows us to supply these solutions to our entire European customer base, regardless of where each project originates from or moves to within Europe.

Geir Langeland, Nordic Semiconductor’s Director of Sales and Marketing said, “We expanded our franchise agreement with Rutronik to the whole of Europe because we have been impressed with the company's wireless knowledge and expertise, and its desire to provide its customers with the best ULP wireless solutions available."

He added, "Rutronik's track record to date, ambitious pan-European business plan for Nordic, and local proximity to customers – including a large number of fully-trained technical support engineers, made expanding their agreement with us to all of Europe a fairly straightforward decision. It benefits both Rutronik and Nordic, but most important of all – it benefits our European customers in the field."


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