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Industry News

Richardson Electronics Named Top International Distributor for Mainland China

July 18, 2007
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Richardson Electronics Ltd. announced it recently received its highest ranking ever in a reader’s survey of preferred distributors conducted by Electronics Supply and Manufacturing—China.


Richardson Electronics was ranked second overall among International Distributors in the annual survey of purchasing professionals. Richardson also placed in the Top 10 in all four Franchised Distributor categories: Best Supply Capacity, Best Technical Support, Best Logistics Service and Best e-Commerce.

“We’re humbled by the recognition, particularly given the ever-increasing challenge to provide an ongoing, competitive value statement in such a competitive market as China,” said Wilson Lee, vice president of Richardson Electronics’ Asia-Pacific Operations for the RF and Wireless Communications Group. “Our China team has done a great job servicing their customers, and is a function of our ongoing, strategic focus to excel in providing our engineering solutions and customer service capabilities in China and throughout Asia-Pacific.”

Cui Wei, Richardson Electronics’ managing director of China, added, “Thanks to our Localization Program, Richardson Electronics has strengthened ties with our Tier 1 suppliers’ local marketing and sales teams. We’ve also begun local purchasing and increased local inventory capability to provide customers with JIT delivery.”

The purpose of the annual survey is to examine the current state of mainland China’s electronic components distribution market, and to provide an overview of customer preferences in selecting a distributor. For this year’s survey, ESM-China polled 1,028 purchasing professionals who work for leading mainland China electronics manufacturing companies in the communications, consumer electronics and industrial industries.

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