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Industry News / Semiconductors / Integrated Circuits

Avago Appoints Semix as Israeli Representative

March 7, 2011
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Avago Technologies has signed a Manufacturers Representative agreement for the Israeli market with Semix Engineering & Marketing Ltd. Avago is providing leading electronics companies in Israel with a wide range of products, including RF and microwave semiconductors, fiber optics, optocouplers, LEDs and encoders. The agreement is intended to help the company expand its presence in Israel and to better serve customers. Semix is well positioned in Israel with a robust sales and support network addressing target markets relevant to Avago.

“I am very pleased to reach an agreement for the Israeli market with a leading semiconductor component representative such as Semix,” said Simon Irving, Director of Sales, Southern Europe for Avago. “Semix has a strong presence in Israel, and I expect their added sales support to accelerate our business expansion in this important region.”

“We are proud and pleased to be appointed by Avago, as their sales representative in Israel,” said Shlomo Peter, Co-managing Director at Semix Engineering & Marketing. “We are excited and highly motivated to work closely with Avago and advance their growth plans in the Israeli market. Semix will cooperate with the existing Avago sales channels and will develop new strategic accounts.”


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