Gowanda Electronics, a designer and manufacturer of high performance inductors and magnetic components for demanding RF and power applications, announced the launch of its new brand identity with a redesigned logo and new website. The rebrand solidifies the company’s leadership position in engineered components for the global electronics marketplace. 

“The prior Gowanda Electronics logo had been utilized since the company’s creation in the 1960s,” said Claude Badawy, president of Gowanda Electronics. “Our new logo and redesigned website better reflect Gowanda’s reputation for high performance solutions and the bright future we see for ourselves and our customers in the years ahead.”

The new Gowanda logo has a look and feel that aligns with the company’s premier supplier status which is rooted in nearly six decades of inductor design and production expertise combined with close working relationships with its customers. A bold new typeface and vibrant new colors affirm both the established history and the exciting future of the company. 

The rebranded website offers an advanced parametric search tool, easy-to-navigate pages and a structured layout for a simplified user experience. Those features combined with extensive technical content will assist electronic design engineers to quickly find important information about Gowanda’s products in support of their projects. A new corporate video offers an inside-look at the company’s facilities. 

The new website also incorporates content from Butler Winding, Communication Coil and Rem-tronics, which are companies acquired by Gowanda in recent years. Gowanda’s new website offers information for all of these companies in a streamlined format at one website, rather than offering content at four different websites. Customers can continue to order company-specific products using any of the four company names.

Gowanda’s new logo will be incorporated on company letterhead, business cards, product literature, brochures, trade show signage, product packaging, invoices, press releases, ads and other materials in the upcoming months.