NXP Software is demonstrating new smart player solutions for TV and Video on Demand (VOD) at Mobile World Congress (MWC) 2012. They provide seamless access to content from any device and enable exciting experiences like social TV. Visitors can try out a combined video player and social control panel that lets people watch and interact with friends at the same time. NXP Software is also showing its LifeVibes QuickPlayer, a proven solution for rapid deployment of secure, premium content services across most versions of iOS and Android.

The market for smart devices – from smartphones and tablets to internet-connected TVs – is growing rapidly. Some industry analysts expect a compounded annual growth rate of over 25 percent through to 2015 for smart mobile devices. At the same time, smart device platforms are becoming standardized with operating systems like Android supported on a wide range of devices.

“These trends mean consumers increasingly expect to have access to the same content across all their smart devices. Our LifeVibes solutions are designed to provide this sort of any content, on any device experience – and make it easy and enjoyable,” says Peter van de Berg, marketing director, NXP Software.

On the NXP Software stand, visitors can see what this means in action. For instance, the LifeVibes social TV solution allows people to drag and drop between the player and the social control panel. So if people like what they are watching, they can simply drag it to the second screen to chat about it on Facebook or watch with friends.

The other product on show, LifeVibes QuickPlayer, is a powerful solution for service providers who want to bring TV and VOD services to a wide range of smart devices. It allows easy deployment of video services via an App on over 700 models of Android phone and tablet, as well as on iOS devices, and it enables content monetization through its application hardening solution.

These products are part of a range of LifeVibes smart player solutions that bring the latest entertainment experiences to smart devices. Others include LifeVibes CineXPlayer (selected for this year’s Mobile Premier Awards), which combines cinema-style 3D video and surround sound in a single App.