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December 6, 2011
Letter From the Publisher


'Tis the Season
Carl Sheffres, Publisher, Microwave Journal

It is the month of December, and thoughts naturally turn to the holidays and time off with family and friends. It is also crunch time for 2012 budgeting and strategic planning for next year. At Microwave Journal, we have expanded our portfolio of advertising and marketing opportunities to help you formulate an effective integrated marketing program for the year ahead.

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Marketing Tips & Trends

Eight Social Business Mistakes to Avoid as You're Planning for 2012
Andria Elliott, Corporate Content Manager, National Instruments

It is the end of the year when many businesses take a deep breath, reflect on success and shortfalls from the current year, and begin planning for 2012. Before you jump into your social media and business plans, consider these all-too-common pitfalls. These are mistakes I've made myself over the years or mistakes I've seen other organizations make.

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Innovative Combinations of Print and Digital Media
Pat Hindle, Technical Editor, Microwave Journal

New innovative combinations of print and digital media are being developed to maximize marketing effectiveness. By using demographic information, inserts or outserts can deliver targeted information and be personalized with QR codes and other links to add mobile and digital marketing to a campaign.

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Upcoming Editorial & Webinars


Looking Swell in 2012
David Vye, Editor, Microwave Journal

Judging by the end of year activity among our advertisers and the flurry of articles submitted for next year, I would say 2011 ended with a bang and 2012 looks to continue the momentum. Our editorial commitments for product features are booked through April and much of our technical content and special reports are defined as well. In addition, the first quarter of the year has several noteworthy trade shows (MWC, DesignCon, Satellite, CTIA), which usually means new product announcements and industry news to report on.

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Microwave Journal

Interested in writing an article for the Marketing Tips and Trends section? Let us help you get the word out.
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January 2012 Issue
Advertiser Bulletin available here
(PDF Download)

Media Kit 2011

2012 Media Kit

Guidelines for writing technical articles

Upcoming Event

RF/Microwave Zone at CTIA Wireless
May 8-10, 2012
New Orleans, LA

Microwave Journal is pleased to announce the 4th annual RF/Microwave Zone pavilion at CTIA Wireless 2012. For more information, contact Kristen Anderson at (781) 619-1940 or e-mail: kanderson@mwjournal.com

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