Articles by By David Strand, Strand Marketing Inc.

Part 1: Let's be honest. How do you really feel about marketing?

Effective marketing in any industry is difficult, but high-tech, B2B comes with its own unique set of challenges. This, the first in a series of marketing articles to be featured in The WaveGuide, tackles the root causes of several of them. Whether you sell components, systems, or software, the most effective marketing begins with taking a good long look in the mirror and asking some pointed questions.

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The Fundamentals of SEO

Search engine optimization (SEO) is an important component in any microwave company’s marketing strategy. In this article, David Strand of Strand Marketing offers you tips on how to update your web content and HTML code to maximize your opportunities for success, and integrate SEO into your overall marketing strategy....
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