September 12, 2007-Ipswich, MA -- San-tron, Inc., a manufacturer of RF coaxial connectors and cable assemblies, has announced today the hiring of new field sales representatives to handle customer relationships in Southern California. First Technical Sales of Temecula, CA will be servicing accounts from Los Angeles south to San Diego and east to Reno, NV. They're located at 31938 Hwy 79 South, Suite #A-312, Temecula, CA 92592, and can be reached by phone at (951) 302-3972, and on the web at www.first-technical.com . Leading the office in Temecula is Cipriano Mercado, Technical Sales Manager. He can be reached via e-mail at cipriano@first-technical.com . "We're thrilled to be adding such a talented and experienced group to our field sales force," said Chris Sanders, Sales Manager at Santron. "First-Technical has been carefully chosen. Each of their team has over 20 years combined experience in design, product engineering, product management, marketing or sales in the microwave and/or high tech arena."