STMicroelectronics has made changes in its global sales and marketing organization, which will be effective from January 1, 2010. The aim is to enable the company to better serve its customers and improve the overall effectiveness of its sales and marketing structure, There will also be consolidation of ST’s regions in Asia to two: Greater China & South Asia, Japan & Korea.

The Greater China and South Asia region will be led by Corporate Vice President Francois Guibert. Within this region, ST’s headquarters for sales and marketing will be based in Shanghai, while the company will keep its manufacturing headquarters in Singapore. The Japan and Korea region will be led by Corporate Vice President Marco Cassis, currently the head of ST Japan.

Moving from Greater China to the Americas, Corporate Vice President Bob Krysiak will spearhead ST’s efforts to expand into Central and South America and continue to increase market share in North America. Krysiak established ST’s Greater China structure and regional headquarters in Shanghai. Andrea Cuomo will continue to work as Executive Vice President and General Manager of Sales and Marketing for ST’s Europe, Middle East, and Africa (EMEA) region.

With these changes, STMicroelectronics has put in place an organization to further improve the overall focus and effectiveness of its sales and marketing efforts. This structure is also aimed at better serving customers by giving them earlier access to the company’s continuous wave of new products and technologies.