Throughout the Microwave Journal magazine and website, our audience is introduced to a wide array of new products. In the magazine, our “New Waves” section features a listing of these new products along with a vendor supplied graphic, short product review and company contact information. Perhaps you have noticed the red circle with the white “V” indicating that the manufacturer has a Microwave Journal Buyer’s Guide Vendor View storefront.
The MWJ online Buyer’s Guide is an RF/microwave supplier’s database of over 1,000 companies, serving RF/microwave engineers with information on companies, products and services in our industry. Users navigate logically through sharply defined categories and sub-categories in their search for products. Traffic is directed to the Buyer’s Guide from within the website, articles and the Microwave Advisor newsletter, making this one of the most active sections of the site.
The Vendor View is a virtual storefront - a sponsored, company specific micro-site within the Microwave Journal Buyer’s Guide, giving your company premium exposure in all relevant product categories, 24/7. It moves your company to the top of the search results and provides engineers with one-stop access to your company’s news releases, product announcements, white papers, literature, articles, events and multimedia presentations. Users can link directly to your website or email an RFQ, generating high quality sales leads instantly.
In the Buyer’s Guide company directory, Vendor View companies stand out from other suppliers with a company description and direct link to their storefront. So from within the full company directory for Amplifier suppliers, Vendor Views advertisers rise above the noise. The Vendor View ensures that all pertinent RF/microwave information from your company is available to our readers, in one convenient location.
And yet, the product promotion is carried out through all our media: print, web and newsletters. Have you noticed the product reviews on the Microwave Journal home page and in our weekly newsletter, Microwave Advisor? These products are selected directly from among our Vendor View advertisers for extra exposure.
The Vendor View cost $ 7,000/yr for a listing in up to 6 different product categories; $ 1,000 for every additional 6 categories (12–month minimum). Advertisers participating in other MWJ marketing programs can use their “Web Credits” for up to 50% off of the cost. In a time of tightening marketing budgets, the Vendor View program is an exceptional value. Contact your ad rep for further details.