The keynote session kicked off the CTIA 2010 show with Ralph de la Vega, president and CEO AT&T Mobility and Consumer Markets, presenting the case that the US is the world leader in mobile broadband no matter how you measure it. The US has the most 3G subscribers (117 million), most WiFi hotspots (70,000), spends the most of wireless capital expenditures on mobile broadband (80%), the highest investment in LTE (30% in 2009), the most smart phones (53 million according to Strategy Analytics) and estimated 412 million M2M devices deployed by 2014. But he emphasized that the US must continue to innovate or this lead could evaporate quickly.

He stressed that we are at a threshold now, so we must address the looming capacity issues as this expansion continues. The US is freeing up quite a bit more of spectrum to use for mobile broadband but we must also find more efficient ways to use the spectrum. LTE could be as much as 2.5 times more efficient than HSPA and the industry needs to work together to develop efficient apps. We also need to use other methods to supplement capacity such as WiFi and femtocells.

Steve Largent, president and CEO of CTIA, went on to say this is the 25th year of CTIA and showed the new "Freedom is Wireless" commercial being released. He stated that connected devices grew from 270 to 285 million from last year to this year and MMS grew 130% in 2009.

A video from the FCC chairman addressed the US Broadband plan spurring business and addressed the plan to free up spectrum. Then other CEOs went on to address their markets and businesses.

The exhibition floor was very busy most of the day and many new phone announcements were made along with various apps. Yahoo was demonstrating their app where you could just draw a line or circle on Google maps and it would automatically list the restaurants within the immediate area.