Microwave Journal
www.microwavejournal.com/articles/31576-trending-for-2019

Trending for 2019

January 2, 2019

Happy New Year! I hope that everyone enjoyed the holidays and is ready to get back to business. We all hope that 2019 will be a prosperous year and as always, Microwave Journal is here to help. We have added a few new products to our digital portfolio and have tweaked a few others.

For lead generation, eBooks hit the big time last year. We produced more than a dozen of them and they averaged more than 800 leads each. Demand continues in 2019 with several already in production. White papers continue to do well, with several hundred leads on average. And Sponsored Content has become quite popular, with its home page exposure.

We integrated a new video platform last year and cut the price in half for annual sponsorship. You can now have a channel on our video section for $2,500 for twelve months and just pay individually for any trade show video shoots. We promote the videos with a dedicated newsletter and with home page featured exposure. Your sales manager can fill you in on the details.

For the military market, we have added a new “Aerospace & Defense Product Newsletter” that will debut this month. It features six new products in each edition and is targeted to our subscribers in the defense sector. The cost is low and the return on investment is high.

The February issue of MWJ is focused on “High Frequency Electronics and PCBs” with bonus distribution at Mobile World Congress (Barcelona), EMV (Stuttgart) and RF and Microwave (Paris). See the “Ad Bulletin” for deadlines and details.

Our Signal Integrity Journal is growing in audience and sponsorship. If your business targets the SIPI/EMC markets you should consider this highly regarded media as part of your marketing plan.    

If you plan to be in Santa Clara for DesignCon, stop by our booth to enter our library book raffle, pick up your t-shirt and the latest edition of SIJ or just to say hello.

Happy New Year!

Carl Sheffres
Publisher