Microwave Journal
www.microwavejournal.com/articles/23080-adi-and-ebv-elektronik-sign-emea-distribution-franchise-agreement

ADI and EBV Elektronik sign EMEA distribution franchise agreement

September 29, 2014

EBV Elektronik, a leading specialist in EMEA semiconductor distribution, and Analog Devices, Inc., a global leader in high-performance semiconductors for signal processing applications, have signed a distribution franchise agreement for the EMEA region, except Russia, Ukraine and Israel, effective November 3, 2014.

Both companies are renowned for their solutions and applications orientation. EBV Elektronik will represent ADI’s complete product portfolio, including data converters, amplifiers, DSPs, MEMs, power management ICs, and an extended linear and RF/microwave portfolio. EBV Elektronik’s existing line card is complementary to ADI’s products and solutions, and will respond to the most demanding customer requirements. The two companies have an overlapping strategic focus on market segments such as industrial, automotive, energy, RF & wireless.

Together, ADI and EBV will meet customers’ expectations for high performance products and technical support. In addition, engineer-to-engineer training and technical exchanges are already underway to ensure customers get excellent design support.

“We welcome the opportunity to benefit from EBV Elektronik’s dynamism and entrepreneurship. This will take us to a new base of customers in the region,” said Carsten Suckrow, vice president, sales, EMEA. “We are not simply opening a channel that takes orders, but rather engaging with highly qualified go-to-market experts whose clear directive will be new demand creation and growth.”

“Signing the EBV Elektronik agreement doesn’t change how we assess or manage our overall distribution network in Europe nor globally. And ADI remains committed to our longstanding relationships with our existing channel partners. At the same time, we are convinced this agreement will enhance access to ADI’s product portfolio and deliver on our promise of optimal customer satisfaction,” Suckrow added.

“We are proud to be able to offer the Analog Devices brand, enhancing our portfolio by integrating products from a recognized innovator and leader”, said Slobodan Puljarevic, president and CEO of EBV Elektronik.

He continued, “Adding a strategic franchise like ADI to our line card is great for EBV and our customers as well as positive for all suppliers in the long run. EBV will become an even more attractive partner for our customers which will generate more opportunities for our existing franchises. We see this as a win-win-win situation.

“Analog Devices secures access to the strong sales and FAE teams at EBV; we, at EBV, are thrilled to be able to offer such world leading technology solutions and our customers will be able to enjoy the result of this very promising product, know-how and service combination. Analog Devices and EBV, two leaders, are now working together: for me that’s the perfect fit.”