Microwave Journal

Video Fever

November 15, 2013

Videos are hot !

This month Microwave Journal launched a new video feature called “Frequency Matters”. This short, bi-weekly video segment, starring me and MWJ Technical editor Pat Hindle will be an opportunity for us to highlight some of the articles appearing in the current and upcoming issues of Microwave Journal. We will also discuss online news items and product releases that caught our attention, inform viewers of some of the discussions taking place through social media on the Linked-in RF & Microwave community and focus on some of the conferences and trade shows that relate to industry.

For a half dozen years we have informally (and sometime formally) shot video interviews and demos at trade shows, mostly through the efforts of Pat Hindle and, when feasible, with the help of hired video crews. This content is available in the MWJ video gallery, which serves as an archive of past events. Videos have the benefit of being able to capture a product demonstration that would be impossible to describe in words or in a PowerPoint presentation. They also bring interviews with thought leaders to life. For these reasons, we anticipate the growing use of videos among technology companies looking for more effective ways to convey technical content.  

As videos become more prevalent among online trade journals and on vendor web sites, we are looking forward to producing our own video content to highlight the news and content. We also anticipate the increased use of video among our advertisers looking to demonstrate their products and educate potential customers. As a frequent visitor to the Microwave Journal web site, you can expect to see us offering more video content from our advertisers and authors as we increase our efforts to promote and distribute substantive video to our audience. As readers of the Microwave Journal print version, you can look forward to some very exciting technology that we will be announcing shortly which helps augment the print experience with the benefits of video.  

We hope you enjoy the new Frequency Matters video series. We look forward to your feedback and suggestion for future topics to cover. The Journal is grateful to the production staff at Studio C of Matter Communication for their professionalism and the high-quality of their work. We would be happy to connect any companies looking to create promotional videos with our contacts at Studio C. They are a production company that is experienced in presenting technology in an effective manner and we are very pleased to be partnering with them on this series.