Ericsson reports the 10 Hot Consumer Trends 2030 – The Everyspace Plaza are:
1. The All-Now Arena
You could be both actor and spectator, but will the immersion experience give you a thrill or a fright? Nearly eight out of 10 consumers envisage event halls where telepresence technology allows artists to digitally perform as if they were there in person.
2. The Immersive Beauty Salon
Skipping the knife and needle is an attractive beauty option for many. Beauty salons that use volumetric modelling technology to digitally enhance looks are expected in malls by seven out of 10 consumers.
3. The Meta Tailor
Fast fashion tailored just for you – and your avatar. More than seven out of 10 AR/VR users foresee a tailor in the mall using fabrics that can switch to become waterproof or provide ventilation when needed.
4. The Anyverse Pool
Many imagine the exploration of impossible worlds. Two-thirds of consumers believe there will be swimming pools where you can use an oxygenated VR headset to experience outer space in zero gravity.
5. The Hybrid Gym
For many, physical vigor and mental health are inextricably linked. Seven out of ten consumers expect mental fitness centers that have multisensory, personality-tailored AR/VR scenery to help improve mental health.
6. The Print-a-Wish Multifactory
On-demand repair and production are the future. Over half of consumers want to shop sustainably in a factory outlet that recycles their old products.
7. The Restaurant at the Node of the Universe
Distraction-free, virtual company is preferable for many. Half of consumers want to visit restaurants to virtually eat with friends in other restaurants, anywhere in the world.
8. The Neverending Store
Try before you buy – virtually, at least. Three-quarters of consumers expect to be able to project their home inside the store when trying out new products.
9. The Medical Multiplex Center
We’re used to everything being instant. Why wait when it comes to health? Seventy-seven percent of consumers foresee in-mall medical centers with drop-in AI health scanning that gives near-instant health status updates.
10. The Nature+ Park
For those stuck in cities, nature may be what’s missing. Forty-two percent of consumers want to visit an in-mall park where they can feel closer to nature through digital and programmable materials that provide hybrid experiences.