August 13, 2012
Whenever time to market is critical, rapid
prototyping can produce a first draft of a new product that allows testing, evaluation, and further refinement
of the product idea, which helps a company more quickly and cost-effectively transform early concepts into
marketable products. At the same time, for concepts that may not make practical products, rapid prototyping
can spare a company further investment time and expenses by revealing the product's flaws at an early stage
of the development process.