- Buyers Guide
David Vye, MWJ Editor
Remembering "The Dark Side"
At a time when government funding supported the R&D efforts I was involved with, even the idea of working in production was considered moving over to the The Dark Side. High volume testing - where's the science in that? I was not alone in this thinking. Does such "purists" thinking still exist today?
As time went by, I was introduced to another specimen in the corporate food chain. This one talked much faster (and louder) and often dressed differently than the "pure" engineers I worked with. I soon found out that this individual was in product marketing. At one point this marketer had been an engineer, but was led astray, over to The Dark Side.
Eventually I made this journey myself. In product marketing, I was almost immediately surrounded by an even faster and louder talking group of individuals. These people were in sales and as I was informed by my colleagues - these were individuals that had truly crossed over to The Dark Side. Some had even been engineers at one point, if you can imagine that fall from grace !!!
I have not crossed the chasm into sales yet, but I have discovered that salespeople are not evil (for the most part) . Like the research or production engineer or the marketeer, they play a vital role in corporate life and the organization's struggle for survival. Our differences are not so great. In fact, I've heard some of them even bemoan another Dark Side - otherwise known as management.
So do we still live in an environment of mistrust over a Dark Side? Be warned, it may be your eventual career path. Like that hair style you had back in the early 90's, perceptions often become dated with time.