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What About Bunny?
Sherry Hess is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise. For the majority of her career Sherry served in various positions at Ansoft Corporation including director of European operations and later as vice president of marketing. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom. Sherry holds a BSEE and an MBA from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA. www.awrcorp.com.
To comment or ask Sherry a question, use the comment link at the bottom of the entry.
Yeah, what about Bunny? Early in February, I attended DesignCon 2010, and, aside from having a number of really great meetings with customers, partners, and media, I was curious if there would be a return of Bunny. As all of you who attended DesignCon 2009 will remember, Bunny was the talk of the show (for better or worse is a personal judgement call).
No Bunny at DesignCon this year, but following Altium’s lead at taking a risk by trying something new, AWR exhibited for the first time this year as a partner within the Anritsu booth. DesignCon 2010 proved to be a successful venture. We exhibited our AWR Connected™ solutions with Anritsu, and our unique joint solution for signal integrity that combines Anritsu¹s VectorStar test equipment with AWR's Microwave Offic® high-frequency design software. The value of this combination is that Microwave Office adds functionality above and beyond what can be done with the hardware itself – in particular adding to S-parameter measurements the ability to visualize eye diagrams and time domain simulation results- and this is especially useful in signal integrity applications. AWR Connected™ for Anritsu makes the MS4640A the first microwave instrument in the world to physically integrate a full suite of design software within its firmware. You can see AWR’s DesignCon 2010 video interview as well as a demo of this solution on AWR.TV.
Also at this show, for those of you with keen vision, you would have noticed a yet-to- be-released link to Cadence Allegro.This new capability enables Allegro/APD users to export their layout (or portion thereof) into Microwave Office. And last but not least, AWR’s industry expert on EM, Dr. John Dunn, presented a three-hour tutorial entitled The Use of Computer Clusters and Spectral and Domain Decomposition in 3D FEM Analysis. The year prior, John presented a tutorial called Understanding Grounding Concepts in EM Simulators that was a big hit with the audience and has since been turned into an extremely popular white paper and a 6-part EM tutorial on AWR TV. Stay tuned for more on the 3D FEM analysis tutorial!
“What about Bunny” was the take-away line from DesignCon 2009 for me. This year it was certainly all… “What about AWR!”