- Buyers Guide
Sherry Hess is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise. For the majority of her career Sherry served in various positions at Ansoft Corporation including director of European operations and later as vice president of marketing. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom. Sherry holds a BSEE and an MBA from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA. www.awrcorp.com.
To comment or ask Sherry a question, use the comment link at the bottom of the entry.
Let’s do lunch!
(Aka grab a coffee, have a chat, ah heck, let’s just meet face to face!)
Now that I have your attention…. Yeah. Let’s do lunch. I was just reading my “Working Mothers” magazine the other day - their ‘100 Best Companies to Work For’ issue –and came across a factoid that said taking a lunch break is a great way to reenergize yourself. Step out of the office, stretch your body and mind, and recharge your spirit.
I agree. I am not one to eat at my desk. I need to get out of the office even if it is eating out with co-workers. The few minutes of walking out the door and into the sunshine/rain/cold/heat - whatever it may be - wakes up the mind, body and spirit. And it is definitely a much better way to get that jolt of energy for the afternoon rather than relying solely on the lovely vice of caffeine.
So why am I talking about lunch? Going out for lunch and the upside it brings in the way of fresh ideas and new connections with people is the exact same benefit that tradeshows and conferences give us. So, let’s step out of the office, stretch our bodies and minds and recharge our spirits at EuMW.
How can you make the most out of EuMW? Get out and meet people. Talk, exchange ideas, and fuel one another’s creative and technical psyche. That’s what a business lunch or a well-organized conference can do for us.
This year at EuMW, I know I’ve set up quite a few meetings, lunches, breakfasts and dinners to make this tradeshow a worthy place to conduct business. Going to the show and spending time “just standing” at your exhibit or spending your free time “by yourself” is the same as eating lunch at your desk.
So here’s my challenge to you:
- Take advantage of the close proximity of the venue and the many colleagues gathered together.
- Challenge yourself to “do lunch” with at least one other partner, customer or friend at the show.
- Maybe even visit with the publications and hear what others in the industry are saying.
I know you’ll be pleasantly surprised by the ideas that flow. And if for some reason, you can’t locate a willing participant for lunch… come find me. I’ll be at AWR Booth #84!