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AWR Expert Blog

Sherry Hess

Sherry Hess is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise. For the majority of her career Sherry served in various positions at Ansoft Corporation including director of European operations and later as vice president of marketing. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom. Sherry holds a BSEE and an MBA from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA. www.awrcorp.com.

Location, Location, Location

November 18, 2009
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November 18, 2009

Awr





Sherry Hess is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise. For the majority of her career Sherry served in various positions at Ansoft Corporation including director of European operations and later as vice president of marketing. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom. Sherry holds a BSEE and an MBA from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA. www.awrcorp.com.

To comment or ask Sherry a question, use the comment link at the bottom of the entry.

Thanks to a coworker, who convinced me that it would be a good thing to do (for the greater good), I've signed up for the IMS Steering Committee for Anaheim 2010.   I'm not one to be quiet (oh gosh..why have I not learned)—so now I find myself attending meetings on my birthday, on Saturdays, etc.

I've also managed to get myself enlisted for two thing: I’m organizing the Women in Microwaves Reception (upcoming blog...stay tuned) as well as being part of the MicroApps committee.  In case someone out there reading this doesn’t know what the MicroApps program is, it is a series of concise, 20-minute technical presentations given at IEEE-IMS shows by exhibitors that are distinct and separate from the IEEE technical sessions.  The MicroApps provide an opportunity for exhibitors to showcase their technical prowess through presentations that detail their products, services and applications in a less formal, yet peer-reviewed forum during IMS.

In the past, I've not participated in many MicroApps programs because the sessions were tucked away into the deep dark corners of the convention center, which takes too long to get to and too long to return, plus if the session isn't all that you hoped, you are kind of stuck. Last year in Boston, MicroApps got a new lease on life—it was located for the first time front and center at the entrance to the show floor. Talking to a few people in Boston who had the pleasure of being next to the new, big, MicroApps theatre, they loved the extra traffic it brought by their booth.  And whenever I passed by the MicroApps booth, it was full of attendees.  The relocation of MicroApps reminds me of the well known expression …”Location, location, location!” 

This year in Anaheim, the venue will be right in the middle of the show floor (Booth 524), next to many industry leaders’ booths, and near a large refreshment area. This new location makes it oh so easy to stop in, catch the buzz in a matter of minutes, then stay for the full 20 minutes or gently bow out and continue on your way along the show floor.  Voila! This is a fantastic win/win for MicroApps and IMS.  Now we have another convenient venue for getting a little more technical substance from exhibitors and the like.  

Last year, the MicroApps sessions were going all the time, from the first day the show floor opened to nearly the final hours on Thursday. Let's get the same activity level this year. Sign-ups for MicroApps are open until the end of November. I'd like to hear from all of you out there either for suggested topics for which I can go off and track down speakers, or for your own firm to present.  What about partnering/teaming up with another company in your space to co-present a joint solution?  My last blog on OWF (Open Wave Forum) would be ideal to fill up an entire morning on content from the various players in this space and allow for a one-stop shop for prospective customers/users to get a quick and pretty heady immersion into the topic.  Perhaps there are other issues along this line of thought we should explore?

Location, location, location. For any of you out there exhibiting, you know the value of a good booth spot!  So click here to take a sneak peak at the location for the MicroApps theater and you'll quickly see that it is prime real estate. Don’t miss this great opportunity to showcase your new products/technologies/applications to a captive audience. Submit your abstacts for MicroApps ASAP.  I'm looking forward to seeing you there and blogging about all that I learn from you as a result!

 

 

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