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AWR Expert Blog

Sherry Hess

Sherry Hess is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise. For the majority of her career Sherry served in various positions at Ansoft Corporation including director of European operations and later as vice president of marketing. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom. Sherry holds a BSEE and an MBA from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA. www.awrcorp.com.

Microwave & RF Engineers…Communication is Key!

I recently agreed to co-chair the IEEE MTT-S Women in Engineering (WIE) / Women in Microwaves (WIM) organization. I have long been an advocate for advancing the cause of women in the world of RF and microwave engineering, actually back to my college days at Carnegie Mellon University (CMU) when I was one of only eight women in my EE graduating class of 110. Things have not improved much since then with women representing only 10 percent of the engineers in the U.S. today. Asia and Europe fair far better with approximately 40 percent and 20 percent respectively.


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Shock and Ah

Khan Academy- I’m a fan

A few months ago, I heard a news program on NPR about the Khan Academyand how it was started accidentally by Mr. Khan to help his niece with her math homework. Since he lived far away from her, he captured his helpful hints via YouTube and shared via the Internet. One thing led to another and now Khan has found himself the creator of something big.


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The Mechanics of Creativity

Design is an inherently creative process, but how can we be creative on demand? How can we rise above mundane tasks with flashes of brilliance, discover secrets of technical and business creativity and calculated risk taking, and share stories of innovation?
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Road to Where?

Earlier this year, I posted a blog, Are You a Do’er?, which was inspired from my participation at the Business of Software Conferencelate in 2011.  There was a wealth of content presented at that conference and of course it inspired another thought thread that now lends itself to a blog topic.


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Are you a Do'er?

Last October I attended a three-day conference called Business of Software (BoS) in Boston. AWR's CEO Dane Collins had attended it for the past two years and I wanted to as well, but my travel schedule always conflicted. So, by year three, I was determined to go and had long beforehand blacked out the dates on my calendar.
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Don't Stop Talking

I can’t remember at which airport I was when I read this USA Today headline: “The Year We Stopped Talking.” And without reading anything more, I knew the article had to be about social media, texting and the many wonderful wireless gadgets that have become necessary to our survival in the 21st century. We have certainly moved away from voice as the primary means of exchanging information and replaced it with text messaging. While I accept that we have become a world of ‘thumb’ and ‘touch screen’ typists, I can’t agree that we don’t need to communicate by voice as well, whether via skype, cell, or even the old fashion way...face to face.
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The New Company Culture—Play vs. Pay

Well, another IMS has come and gone, and once again we survived the chaos of getting ready and then pulled off a fantastic show. While wandering the show floor and perusing other exhibitors’ booths, I couldn't help but notice a clear divide between booth personnel who looked happy and excited and those who looked a bit disconnected, and yes, even bored. Then after I returned to the office I coincidentally viewed two interesting videos, one on YouTube and one on 60 Minutes –thank you Mom & Dad for making me watch this over the years- that gave me one possible answer.
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Seeds of Change

AWR’s current ad, “Ideas Grow Faster in the Right Environment” graces the front of our 2010 AWR Magazine (6mb PDF) this month. There are many interpretations stemming from this visual (pun intended) that can be explored. But for now and for the purpose of this blog, the sprout portrays AWR’s corporate culture: innovation, spawning new ideas, the right environment for creativity, growth into new markets, seeds of change…
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What About Bunny?

Yeah, what about Bunny? Early in February, I attended DesignCon 2010, and, aside from having a number of really great meetings with customers, partners, and media, I was curious if there would be a return of Bunny. As all of you who attended DesignCon 2009 will remember, Bunny was the talk of the show (for better or worse is a personal judgement call).
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