The spring thaw is well underway, and that means tradeshow season is in full swing. It is an exciting time and also a time when I start feeling like I am precariously scooting along the narrowing ledge of my physical and mental limits as the season marches forward. For this reason, I have become far more intentional and strategic about how I use my time during the Spring and early Summer tradeshows. With age (hopefully) comes wisdom and I thought I might share some things I've learned along the way to make this time of year more focused, effective and less harrowing. I am speaking mostly to attendees here, but exhibitors might pick up a trick or two as well!
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