Jaime Leger
Jaime Leger RSS FeedRSS

Jaime Leger is one of the founders of Sheppard Leger Nowak (SLN) an integrated marketing firm located in Providence, RI. Over the course of his career, Jaime's entrepreneurial drive has resulted in growing many clients’ businesses, from start-ups to Fortune 500 companies, across both the B2B and B2C. Also known as the most interesting ad guy in the world, he can speak Russian in French, bowls overhand, is the life of parties that he has never attended , and his shirts never wrinkle.

VIDEO - B2B Marketing Content That Drives Conversions

June 15, 2015

If it were five years in the future, would you be reading this blog  or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their Internet marketing strategies will do so at their peril.

SLN founded the video department, or what I like to call the “show and tell” department, to keep up with the need for short, high quality videos for web, social media, video channels and e-mail marketing. As marketers, we are putting more emphasis on content that can tell a story. Video is the perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy and marketers can measure.

Video as a medium allows you to express yourself and your business in any number of different ways to appeal to your targeted clients. A 30 second video allows you to

  • Communicate effectively
  • Entertain and influence buyers
  • Dominate search results
  • Bring products and services to life
  • Increase conversions.

Video needs to be part of your marketing mix!

Visit our video reel that includes some great demo samples from IMS 2015.


Video is priceless

Post a comment to this article