advertisment Advertisement
This ad will close in  seconds. Skip now
advertisment Advertisement
advertisment Advertisement
advertisment Advertisement
advertisment Advertisement

ARTICLES

Crab Hats Were a Tough Act to Follow: Tales from IMS 2011 and My Freshman Year at IMS 2012

Molly Heyward, Strand Marketing
2 Comments

When I first joined Strand Marketing back in February, I took over our key accounts in the RF/microwave industry and, I’ll admit, I was a little concerned that I might not fit in at IMS in Montreal. While my previous position was in the complex financial services industry, now I’m managing more technology-type shows and I was a little lost with all of the new terminology that was being thrown around when I arrived—diodes, modules, cable assemblies, attenuators… What? I’ve learned a lot in the last few months leading up to my first IMS show, not the least of which is that engineers do, in fact, have a great sense of humor and are more open to creative marketing ideas than one would think. While I’ll admit to being relieved to have June behind me, nothing could have felt more gratifying than to witness all of our hard work pay off in the form of stopping some incredibly smart people in their tracks.


Read More

Sign-In

Forgot your password?

No Account? Sign Up!

Get access to premium content and e-newsletters by registering on the web site.  You can also subscribe to Microwave Journal magazine.

Sign-Up

advertisment Advertisement